Super Bowl Commercial Hall of Fame
A growing archive of the ads that defined the game-day broadcast. Browse the Hall of Fame, then dive into year-by-year rankings for every ad — not just the legends.
Where it all started
Super Bowl Televising and the First Ads: The first AFL–NFL championship (later renamed Super Bowl I) was played on January 15, 1967 and televised on both CBS and NBC (www.smithsonianmag.com). Commercials were part of that inaugural broadcast. Early advertisers included Ford, Chrysler, RCA, RJ Reynolds Tobacco, McDonald’s, Budweiser and others (www.smithsonianmag.com). (Since then, every Super Bowl telecast has featured multiple ad breaks, evolving into must-watch marketing events.)
Every year, every commercial
Jump into the full rankings for any Super Bowl year. These lists will include every aired spot — even the ones that didn't make the Hall of Fame.
Ranking pages are being built out year by year. Drop me a list of years you want prioritized.