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2008•E-TradeHall of Fame

Baby

E-Trade

A talking baby trading stocks became an instant icon. Launched a long-running campaign that made financial services unexpectedly funny.

Why this ad works

  • Unexpected character in a serious category.
  • Catchphrase-friendly and meme-ready.
  • Made a dry product category entertaining.

Lasting effects

  • Sparked the talking-baby craze in advertising.
  • Proved finance ads could be funny and memorable.

Watch on YouTube