← Back to Hall of Fame
← 19852014 →
← BackNext →
Hall of Fame
1998•TabascoHall of Fame

Mosquito On Fire

Tabasco

A mosquito bites a man eating Tabasco-covered food and bursts into flames. Over-the-top product demonstration.

Why this ad works

  • Exaggerated product benefit = instant comprehension.
  • Visually striking and funny.
  • Single idea, perfectly executed.

Lasting effects

  • Became a reference point for “hot sauce” humor.
  • Proved simple product demos could be iconic.

Watch on YouTube