Frogs
Budweiser
A simple, weird, and instantly quotable spot that turned three frogs into a national catchphrase overnight.
Why this ad works
- Single joke, perfectly timed with deadpan delivery.
- Memorable sound design and repetition.
- Clean brand payoff at the end.
Lasting effects
- Popularized simple, repeatable catchphrases in Super Bowl ads.
- Spawned sequels and a long-running brand character universe.