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1993•McDonald'sHall of Fame

Nothing But Net

McDonald's

Iconic. Larry Bird and Michael Jordan in a game of H-O-R-S-E for a Big Mac. Pure sports and showmanship.

Why this ad works

  • Two legends in one spot.
  • Competitive tension with a burger at stake.
  • Sports + food = perfect Super Bowl fit.

Lasting effects

  • Set the bar for celebrity athlete pairings.
  • Still referenced decades later.

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