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Hall of Fame
2008
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Bridgestone
Hall of Fame
Scared Squirrel
Bridgestone
A squirrel's narrow escape from a car demonstrates tire performance. Animals + tension = memorable.
Why this ad works
Tension and relief in 30 seconds.
Product benefit shown through story.
Universal “close call” feeling.
Lasting effects
Part of Bridgestone's animal-focused campaign.
Proved tires could be advertised with humor.
Watch on YouTube