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Hall of Fame

1984•Wendy'sHall of Fame

Where's the Beef?

Wendy's

This phrase entered into pop culture from this commercial. Three elderly women inspecting a tiny burger, questioning the competition.

Why this ad works

Unexpected spokespeople.
Catchphrase that became a cultural meme.
Direct competitive punch.

Lasting effects

Entered everyday language and political discourse.
One of the most quoted Super Bowl lines ever.

Watch on YouTube