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Jimmy's Johns Mobster

Jimmy John's

I can't say "Jimmy John's" — it is always now "Jimmys Johns" after this sandwich mobster. The intentionally wrong phrase entered the lexicon.

Why this ad works

  • Comedy built around a verbal tic.
  • Mobster parody with perfect delivery.
  • Catchphrase that sticks.

Lasting effects

  • "Jimmy's Johns" might be the new "Mailchimp".
  • Proved regional brands could compete on the big stage.

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