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Now and Then

Pepsi

Having Britney Spears sing all the Pepsi jingles from the past is both entertaining, and shows how long Pepsi has been around and loved by millions. Aired during Super Bowl XXXVI as "Pepsi Generations" / "Now and Then".

Why this ad works

  • Nostalgia + current star power.
  • Brand heritage in one spot.
  • Music and repetition create memorability.

Lasting effects

  • Demonstrated Pepsi's cultural longevity.
  • Celebrity as brand ambassador done right.

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