It's a Tide Ad
Tide
The undisputed champion. Incredibly clever, it turned every other commercial into a Tide ad. We were rooting for the commercial. We wanted every commercial to be a Tide ad.
Why this ad works
- Smartly subverts Super Bowl advertising conventions.
- Consistent visual cue makes the joke repeatable.
- Feels fresh while staying easy to follow.
Lasting effects
- Sparked more self-aware, meta Super Bowl creative.
- Proved detergent could own the conversation with bold creativity.