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2003•ReebokHall of Fame

Office Linebacker

Reebok

Terry Tate: Office Linebacker. Tackling workplace inefficiency with literal tackles. A perfect blend of office satire and sports intensity.

Why this ad works

  • Relatable office humor.
  • Unexpected violence as comedy.
  • Launched a cultural phenomenon.

Lasting effects

  • Became a workplace meme for years.
  • Proved long-form concepts could work in Super Bowl.

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