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Hall of Fame
2003
•
FedEx
Hall of Fame
Cast Away
FedEx
A parody of the film Cast Away that tied FedEx to the iconic package. Clever pop culture tie-in.
Why this ad works
Perfect timing with cultural moment.
Humor that doesn't require explanation.
Brand integrated naturally.
Lasting effects
Showed how film parodies could work in Super Bowl.
FedEx's second Hall of Fame entry.
Watch on YouTube