Hall of Fame
2021General MotorsHall of Fame

Norway

General Motors

3 great comedians. Great acting. Funny premise. Loses points because while the ad idea relies directly on electric cars, you could switch (and maybe should switch) out GM for any other electric car maker.

Why this ad works

  • Will Ferrell and friends in peak form.
  • Callback to Norway EV adoption.
  • Makes EVs feel fun and urgent.

Lasting effects

  • Helped normalize EV advertising at scale.
  • Proved automotive could be laugh-out-loud funny.

Watch on YouTube