Super Bowl LX did not deliver on the ad front. The game on February 8, 2026 at Levi's Stadium in Santa Clara, California, featured the Seattle Seahawks crushing the New England Patriots 29-13. But the ads were lackluster. Lots of famous people. Some big misses. Nothing iconic and nothing made it into the Hall of Fame.
Commercials ranked from Best to Worst
Rank #1Hellmann's
Sweet Sandwich Time
Chaotic energy. They let Jake Peralta do his thing and it worked. The only commercial that I thought about multiple times.
The single biggest let down of the year. Two awesome performers and a great premise. Almost no connection to the product. Hard to understand the accents. Could have been amazing.
If you didnt see the trailer (who does trailers for ads) you have no idea that Mathew McConaughey thinks football exists to sell food. Fun interplay. But not iconic, no quotable moments.
People loved the pattern interupt and sang along but when Coinbase showed up they had mixed reactions. Need to solve the general feelings towards crypto first.
Could have been good to directly address AI worry. But that ad was actually scary and did not help the fear at all. There was no resolution. People do not trust AI, why will they after this ad?
Bad. Very bad.They literally told you "we did not know what to do so just going for vibes" and then threw random stuff in. Like a high school with a million-dollar budget.