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2010•Old SpiceHall of Fame

I'm on a Horse

Old Spice

Runner up. This ad never ran in the Super Bowl. But everyone thinks it did. A viral phenomenon that became synonymous with Super Bowl advertising.

Why this ad works

  • Absurdist humor with deadpan delivery.
  • Unexpected twist that made it endlessly shareable.
  • Proved online virality could rival Super Bowl reach.

Lasting effects

  • Blurred the line between Super Bowl ads and viral video.
  • Influenced the tone of masculine product advertising.

Watch on YouTube