1984
Apple
A cinematic rebellion spot that reframed Apple as the insurgent brand and made the Super Bowl a premiere for storytelling ads.
Why this ad works
- Bold, singular narrative with no product demo needed.
- Iconic visual world that felt like a short film.
- Clear positioning: Apple as the challenger to the status quo.
Lasting effects
- Set the expectation that Super Bowl ads could be cultural events.
- Became the reference point for “event advertising.”