The Force
Volkswagen
A small family moment with a Star Wars twist that delivered a huge emotional payoff.
Why this ad works
- Warm, human story with a familiar cultural wink.
- Builds anticipation to a satisfying reveal.
- Brand fits naturally into the punchline.
Lasting effects
- Demonstrated the power of pre-release buzz for Super Bowl ads.
- Proved emotional storytelling could win on the biggest ad stage.