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1995•FedExHall of Fame

Wizard of Oz

FedEx

Back when not everyone knew about FedEx, this was an effective and funny commercial. A clever twist on the classic film.

Why this ad works

  • Familiar cultural reference with a surprise payoff.
  • Clear message about delivery reliability.
  • Memorable and shareable.

Lasting effects

  • Helped establish FedEx as a household name.
  • Set a template for movie-parody Super Bowl ads.

Watch on YouTube