Super Bowl LVI. No Hall of Fame entries in 2022, but there were some good ones. For a rankings calibration, the best Super Bowl commercial from the past 10 years was Tide's "It's a Tide Ad". Nothing in 2022 was this good. While none of the commercials for 2022 will enter the Super Bowl commercial Hall of Fame there were some clever ones.
Rank #1FTX
Don't Miss Out Like Larry
Good acting. Funny situations. Makes you feel like you are smarter because you don't dismiss new things.
Rank #2Amazon
Alexa Mind Reader
What if Alexa could read a married couples mind, and was too talkative for her own good? Alexa makes the top list again this year, following up on the sexy Alexa ad from last year.
Rank #3Coinbase
QR DVD Bounce
No ad was talked about more. Apparently millions of people scanned the QR code. And when it finally bounced and hit the corner, people cheered.
Rank #4NFL
Video Game Escape
This wasn't on the list of commercials I saw, and someone pointed it out to me. A great commercial. Fun. Hard to make. Definitely connected to the product.
Rank #5Planters
Mixed Nuts Debate
Sadly, the country being divided over a simple issue shouldn't be clever, but in a time where a lot of opinions are highly polarizing, this spot reflects that back to us.
Rank #6Rocket Mortgage
Barbie's Dream House
Nostalgia, talented kid actors, and housing market jokes all rolled into one.
Rank #7Samuel Adams
Boston Dynamics
Real robots doing dance moves. Makes drinking look cool, which I don't support but it has a couple of fun moments.
Rank #8Squarespace
Sally Sells Seashells
Not funny, but everyone loves a 'small business' story and Zendaya sells it well.
Rank #9Avocados from Mexico
Tailgate
Not a great commercial, just slightly humorous until the last 5 seconds which are great. They could have just aired the last couple seconds and it would have been great. If they could have given the whole spot the last 5 second energy this would be #1.
Rank #10Lay's
Firsts
Entirely sold by the charismatic actors. You could replace the Lays with any other food or product and it would still work so gets the lowest score. The end also gets weird but as a whole, it makes you smile.
Rank #11Toyota
Paralympics Brothers
Not funny, but very inspiring. Toyota sponsors the US Olympic team which is the only weak connection, but the story is incredible.