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1975•XeroxHall of Fame

Monk

Xerox

A monk painstakingly copying manuscripts by hand, then discovering the Xerox copier. Elegant demonstration of the product's value.

Why this ad works

  • Visual storytelling before it was common.
  • Clear before/after product demonstration.
  • Quiet humor and memorable imagery.

Lasting effects

  • Early example of Super Bowl as prestige ad forum.
  • Set a bar for simple, concept-driven spots.

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