Super Bowl LV. None of the commercials reached the funny, clever, meme level of Tide's "It's a Tide Ad" — the best from the past 10 years — but there were some good ones. And amazingly 2 hall of fame entries from this year.
Mobster Tony Balon-avich is worried about Jimmy John's cutting into his territory. The intentionally wrong phrase "Jimmy's Johns" might be the new "Mailchimp".
And our top commercial is No Way Norway from GM and Will Ferrell. This commercial almost tries to do too much, but the punch line and the sentiment keeps it all together and it delivers. Now go buy an EV.
Coming in hot at #2 is Amazon's sexy Alexa. I mean who wouldn't want Alexa to be the Black Panther villain. One of the best parts is the husband watching this happen as the comedic foil.
For only being in 5 seconds of this commercial Jason Alexander looms large. I don't know how many Jason Alexander hoodies Tide is going to sell, but I bet it is a lot.
Feel good. People like food. People like food delivered. People like Sesame Street. People like Hamilton and Daveed Diggs aka Jefferson. This one is a winner.
I was trying to do the top 5, but this one snuck in. Classic Super Bowl commercial. Famous actor. Funny. Very expensive scenes. While no one will be quoting this in a few months, it makes the list.