4 + 1
Startup experience
I've worked for four startups and founded one of my own.
App Smores
I'll roast your app
I'll give you clear, direct, (but kind) feedback on how to improve your app, increase your conversion rate, and take over the world*
(taking over the world not guaranteed)
why josh?
Why should I want Josh to roast my app?
Because I've spent my career looking at apps from every angle: founder, developer, product manager, and extremely enthusiastic customer.
Millions
Real-world downloads
I've worked on apps downloaded millions of times from the App Store.
3 lenses
More than code
I've been an iOS developer, web developer, and product manager.
1,312 apps
An unreasonable sample size
As of September 2026, I've downloaded 1,159 iPhone and iPad apps and 153 Mac apps.
20+ roasts
Practice being constructively blunt
I've roasted more than 20 apps so far—enough to spot the patterns, but not enough to stop caring about the details.
pricing
Three ways to get roasted.
01 — Free line
$0
Drop your link. I will review it when I get to it.
- Join the public queue
- A roast when your turn comes up
02 — Skip the line
$20
Jump to the head of the queue.
- Same roast, no waiting
- Front of the line
03 — Full roast
$250
Full app roast, marketing strategy roast, and a consulting call.
- Full app roast
- Marketing strategy roast
- Consulting call
free app roast queue
Drop your link. I will review it.
Free means you wait. Pay $20 to jump to the head of the line.
In line
1 waiting- 01apps.apple.com/us/app/resolve-habit-tracker/id6751532440free
the archive
All the apps I've downloaded
1,159 iPhone and iPad apps. 153 Mac apps. Newest to oldest, straight from the App Store.