The annoying thing about Apple complaints is that most of them are not dramatic. They are small. They happen ten times a week. They are the sort of thing that makes you mutter, "why is it still like this?"
That is also the opportunity. A lot of product improvement is not about inventing entirely new categories. It is about reducing friction in places where people already have strong intent. If I search for Bluetooth, show me Bluetooth. If my internet is acting weird, show me the number I care about. If my phone is dead, tell me clearly whether it is charging. Respect the obvious question behind the interaction.
Here is my running list. Some of these are my own complaints. Some came from other people online and felt instantly correct. The common thread is simple: make the products more legible, more customizable where it counts, and a bit more alive.
Search, text, and command routing
A lot of Apple friction is not missing technology. It is the system misunderstanding obvious intent. These are the requests that would make the software feel more awake.
01
When I search 'Blu', the proper answer is not Bluetooth File Exchange
If I type "Blu" into search, the system should know I am probably trying to get to Bluetooth settings. Routing me to a dusty utility nobody opens is a perfect example of software technically matching text while completely missing intent.
02
Greatly upgrade spell check
If I misspell a word badly enough that macOS gives up, I copy it into Google, Google figures it out instantly, and then I paste the corrected version back. That loop is embarrassing for the operating system. If Google can infer the word, Apple can too.
03
Apple Notes needs a global search command
Cmd-K is the muscle-memory shortcut for command search in a lot of modern apps. In Notes, it is a link shortcut. I want a fast keyboard path that jumps straight into "search all notes" without making me reach for the trackpad.
04
Messages should make contact sharing easier
If I am already in a conversation, there should be an obvious shortcut for sharing a contact. This is the kind of tiny action people do often enough that shaving off two steps matters.
Connectivity should be glanceable
Apple is best when state is obvious. You should not need to run tests, decode symbols, or open a sequence of hidden panels just to answer a basic question.
05
Show internet speed under the Wi-Fi menu bar icon
I do not want to keep running speed tests just to answer the simple question of whether my internet is behaving normally. Put live throughput somewhere glanceable, ideally right under the Wi-Fi icon.
06
Make AirDrop a real app
AirDrop deserves one home base for all things airdroppy. Let me open an app, confirm that receiving is on, choose who can send to me, and review the last 20 AirDrops so I can find something again after the moment has passed.
07
Clearly show whether a dead phone is charging
When an iPhone is fully dead, the charging state still feels like hieroglyphics. I want an unmistakable signal for "dead but charging" versus "dead and still not getting power" so I do not have to plug it in and just hope.
08
Make switching keyboards easier on iOS
Keyboard switching should be fast, obvious, and low-friction. If someone uses multiple language keyboards, emoji, or third-party options, the operating system should treat that like a common workflow instead of a fiddly one.
Device behavior should respect intent
A lot of the most annoying moments on Apple devices are not bugs so much as overeager automation. The products should stop second-guessing people on common hardware decisions.
09
Let us define audio, microphone, and camera priority lists
If I move desks or reconnect accessories, macOS should not eagerly switch me to a random speaker, microphone, or camera. Let me define a ranked preference order so the system behaves predictably instead of improvising.
10
Screenshots should not sound like camera photos
The screenshot sound effect on iPhone is too close to the camera shutter. That creates needless social confusion. If I am taking a screenshot in public, I should not have to worry that people think I just photographed them.
Open the platform up a little more
Some of the missing features are not about polish. They are about Apple leaving creative or practical value on the table by keeping obvious surfaces too closed off.
11
Let developers make and sell custom Apple Watch faces
It is wild that the Apple Watch still does not have a real marketplace for custom watch faces. There is so much unused creative potential here, and it feels like the sort of thing that would make the platform more alive, not less.
12
Let developers review App Store reviews and flag suspicious ones
If a developer can see clearly fraudulent or coordinated reviews, there should be a structured way to mark them and ask Apple for a closer look. Trust in the App Store depends on more than payouts and ranking systems. It also depends on review quality.
13
iPad needs a built-in calculator app
This is one of those requests that has gone on long enough that it became a joke, and then kept going long after the joke stopped being charming. A first-party calculator belongs on the iPad.
One request that is mostly about joy
Not every improvement has to be utilitarian. A little whimsy goes a long way when the platform already feels this familiar.
Finder should wink on hover
Not every good feature request has to be utilitarian. The Finder icon already feels alive. A tiny wink on hover would be the right kind of unnecessary: a little moment of personality that makes the computer feel friendlier.
The pattern behind almost every request here is the same: surface the right state, trust the user's intent, and stop making the common path feel like the hidden one.
References and prompts
- Cameron Moll on a Messages share contact shortcut
- Scott Chacon on Spotlight sending "Blu" to the wrong app
- David Lieb on live internet speed near the Wi-Fi icon
- Andreas Storm on the Finder wink
- Aheze reference from the original idea list
- Tobi Lutke on device priority lists
- Theo on the missing iPad calculator
- Danny Postma on custom watch faces
- Michael Sayman on distinct screenshot sounds
- Rad on easier keyboard switching
- Viktor Seraleev link from the original request bundle
- Josh Dance on global search in Apple Notes
- Soren Iverson on showing whether a dead phone is charging