12 Products in 12 months

“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.” - Steve Jobs

I believe strongly that we can build things that can make life better for others.

However, for someone to use something, I have to put it out into the world. I have to launch the product.

The ability to launch products is a muscle.

Being able to research, design, create, and most importantly launch, are muscles that I need to strengthen.

I have a lot of ideas.

But I am not yet good at actually launching them. To change that, over the next year I am going to launch 12 new products.

2022 - The Year of Launching Products

By thinking of, building, and then launching a new product every month for a year, I will build my shipping ability.

I will become a tiny, hyperfast product lab.

This concept is not new. Pieter Levels was the first to attempt this challenge back in 2014. A or few  others including Yong Fook have also attempted it.

Here are 3 reasons I think this is a great idea.

  1. Ship every month to get overcome fear of failure

Customers can’t love a product if you don’t put it in their hands.

Getting something over the line, launched publicly into customers hands is much harder than it sounds.

Our reptile brains says don’t put this out there you could be hurt, it could fail.

Repeated exposure to something we fear can help us overcome it.

By repeatedly shipping I can overcome my fear of failure.

2. Ship every month to increase the probability of success

We don’t know what products will be successful, only the market can tell us that.

If I don’t put something out into the world, I don’t know the world wants.

The only way to learn is to ship. Since there is only a chance of success for each product, launching multiple products is a good way to increase the chance of success.

3. Shipping every month sounds fun

Creating is fun. Creating something others can use if more fun.

Product 1


Total Revenue from Products Launched


I want to earn money from these products. That is why I am calling them 'products' instead of 'projects'.

I want to earn money from these products. That is why I am calling them 'products' instead of 'projects'.

Progress towards total revenue equal to the price of a base Tesla Model 3 Base with self driving.

dollar amount.